Cover Story

Red Dot Award: Design Concept searches good designed inventions, novel concepts and ready-to-launch products that are not in the market from around the globe every year. In 2005, the award recognised the need to identify and celebrate new design concept and innovation, the precursor of tomorrow’s great product. Believing a design concept must be evaluated based on its design merit without prejudice, the award created a unprecedented platform that accept entries from companies to design students.